Who we are
Altus Casino is an independent editorial comparison website focused on licensed UK-facing casino content. We are not a gambling operator and do not provide gaming accounts, cashier facilities or customer service on behalf of the casinos featured on this site. For the purposes of UK data protection law and the UK GDPR, Altus Casino acts as the data controller for the personal data described in this policy when that data is collected through this website or through direct communications with us.
You can contact us about general privacy matters at privacy@altuscasinoo.com. For data subject requests, sensitive privacy concerns or requests that require identity verification, you can also contact dataprotection@altuscasinoo.com. Those mailboxes are monitored for privacy purposes and we aim to respond within a reasonable period consistent with legal requirements.
What data we collect
The categories of personal data we process depend on how you interact with the site. If you simply browse the website, we may process limited technical and usage information such as device type, browser details, approximate geolocation inferred from IP data, referral source, page requests and basic interaction patterns. Some of this information may not identify you directly on its own, but it can still be treated as personal data where it relates to an identifiable user or device.
If you contact us by email, we will process the information you choose to provide, which may include your name, email address, organisation, the substance of your message and any materials attached to it. If you submit a correction request or privacy request, we may need additional information to verify the request and to keep a record of our response. We do not intentionally collect special category data and ask that you avoid sending unnecessary sensitive information.
How data is collected
Data can be collected directly from you when you email us or interact with site prompts, including the age confirmation and cookie choices stored in browser storage. Data can also be collected automatically when your browser requests pages, assets and scripts from this site. That technical data may be logged by hosting or security infrastructure. If analytics tools are used, they may also record page views, events and aggregate behaviour metrics in line with the consent choices available to you and the explanations set out in our cookie materials.
We may receive information from service providers that assist with hosting, analytics, security monitoring, content delivery or email processing. We may also receive information from partners when a referral is tracked through an affiliate link, though we do not seek player account-level data from casinos and do not need that information to operate as an editorial publisher.
Purposes and lawful bases
We process personal data for several purposes. First, we use data to operate and secure the website, keep it available, prevent abuse and diagnose technical faults. The lawful basis for that processing is our legitimate interests in running a functional and secure editorial service. Second, we process contact information and correspondence so that we can respond to questions, corrections and privacy requests. Depending on the nature of the interaction, the lawful basis may be legitimate interests, consent or compliance with a legal obligation.
Third, we may use limited analytics and performance data to understand how readers use the site and to improve layout, readability and content structure. Where analytics or non-essential cookies require consent under applicable law, the lawful basis is consent. Where data must be retained for accounting, compliance or dispute resolution, the lawful basis may be legal obligation or legitimate interests. We do not use this website to make automated decisions that produce legal or similarly significant effects about you.
Affiliate links and external operators
Altus Casino contains affiliate links to third-party gambling operators. If you click an affiliate link, the operator or affiliate platform may record referral information in order to attribute the visit and, where applicable, any later qualifying registration. Once you leave our site, the third party becomes responsible for its own privacy practices. That operator will have its own privacy notice, cookie policy and terms. We encourage you to read them carefully because we do not control how those businesses collect or use personal data on their own platforms.
Our role as an editorial publisher does not give us access to player account balances, verification files, transaction histories or wagering data held by an operator. Questions about casino account information should be directed to the operator concerned. We may keep records of high-level commercial relationships with partners, but we do not need your player account records in order to publish comparison content.
Sharing personal data
We may share personal data with service providers that help us host the website, process email, maintain analytics, detect security threats or support administrative operations. Those providers may only process data on our instructions where they act as processors, except where they act as independent controllers for their own legal obligations. We may also disclose information where required by law, court order, regulatory request or in order to establish, exercise or defend legal claims.
We do not sell personal data in the ordinary sense of the word and we do not disclose personal data to unrelated parties for their own general marketing use. If our business structure changes through a merger, sale or transfer of assets, data may be transferred as part of that transaction, subject to appropriate safeguards and continued protection under applicable law.
International transfers and retention
Some of our service providers may process data outside the United Kingdom. Where that happens, we take steps to ensure that an appropriate transfer mechanism is in place, such as adequacy regulations, standard contractual clauses with necessary supplementary measures, or another lawful basis permitted under applicable data protection law. International transfers are reviewed in relation to the services actually used and the nature of the data involved.
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, taking into account legal, operational and evidential needs. Technical logs are usually kept for a shorter period unless a longer retention period is needed for security investigations. Email correspondence may be retained for longer where it supports editorial corrections, contractual records, compliance history or ongoing disputes. Consent-related records may also be retained to demonstrate compliance.
Your rights
Under the UK GDPR and related legislation, you may have rights including the right to request access to your personal data, request rectification of inaccurate data, request erasure in certain circumstances, object to certain processing, request restriction, request portability where applicable, and withdraw consent where processing relies on consent. These rights are not absolute and may be limited by law depending on the context. For example, we may need to retain information to comply with legal obligations or defend legal claims.
To exercise a right, email dataprotection@altuscasinoo.com or privacy@altuscasinoo.com. We may ask for information to verify identity before acting on a request, especially where the request concerns access, deletion or restriction. We aim to respond within one month unless the law allows an extension because the request is complex or multiple requests have been made.
Security, children and complaints
We use reasonable technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, misuse, alteration and disclosure. The exact measures depend on the systems involved and may include access controls, role-based permissions, secure hosting, software maintenance and provider due diligence. No website or transmission method can be guaranteed completely secure, but we take security seriously and aim to keep the level of protection proportionate to the risk.
This website is intended for adults aged 18 or over. It is an editorial site about gambling-related topics and is not designed for children. We do not knowingly seek to collect personal data from children. If you are unhappy with how we handle your personal data, please contact us first so we have a fair chance to address the concern. You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe your data protection rights have been infringed.
We may update this policy from time to time to reflect legal, technical or operational changes. Questions about this policy can be sent to privacy@altuscasinoo.com. Requests concerning identity, access, erasure or restriction should be directed to dataprotection@altuscasinoo.com so they can be handled through the appropriate process.